We launch brands and make incredible products.
Future Options is a full-service brand partner that facilitates your brands go-to-market strategy.
Service Offering
FO provides brand management, product development, distribution, licensing and manufacturing services. Our expertise has crossed over many different product categories and market segments over the last 20 years. Come work with us.
Lean on our experienced management team for your next project.
Brand Management
Our team draws on years of experience with profoundly impactful brands in the lifestyle, contemporary ready-to-wear and direct-to-consumer marketplaces covering all aspects of the retail landscape. In an ever changing environment, our team is nimble and well adept at navigating each of the sales channels necessary to promote your brand. In addition to navigating the DTC sales channel FO has deep and long lasting relationships with the most respected retailers in the country.
Product Development
Future Options will act as a full service product design team for you. We work closely with your team to curate a brand aesthetic through products that will speak directly to your target demographic. Providing moodboards, trend-forecasting, 3D renderings, full packaging design, tech packs, fit samples, color merchandising, color samples along with developing a SKU matrix for tech stack implementation.
Distribution
We have built trusted and valued partnerships with all levels of the supply chain. Importing, tech stack implementation, warehousing and more, your company needs a solid foundation to operate and grow the business. We cover everything from line planning to costing, sell-in and sell-through providing guidance and strategy on establishing your operational infrastructure by building a scalable tech stack. Acting as an extension of your business, FO aids in the development and implementation of your systems by leveraging our first hand experience and engaging our networks within the consumer products market.
Licensing
We will provide full service guidelines for proper planning on the correct design and assortment for an accurate and effective go-to-market plan. Our team will provide insights on the GTM strategy, ensuring the product assortment and merchandising will be on target and trend for the upcoming season. Providing an optimal SKU assortment and the foresight to ensure proper inventory planning will allow for a long term mutually beneficial relationship.
Manufacturing
We source only the finest materials - hand cut cellulose acetates, precision optical quality lenses and the most perfectly engineered hardware to make the highest quality eyewear in the world. Our capabilities can outperform quality and margin expectation, no matter where you target MSRP lies. Our highly sought after, accredited factory partners have generations of craftsmanship and precision manufacturing to their name. Future Options will deliver you a well curated, thoughtfully executed and expertly crafted eyewear collection.
GQ Optical Factory Partnership
Brands Launched
Products Launched
Sales Generated
